Motrin's Feeling the Pain From Moms Who Hate New Commercial

What's wrong with carrying your baby in a sling, carrier, wrap, backpack, frontpack, or other 'baby-wearing' device? Manufacturers of the pain reliever Motrin would have you believe it causes backache, neck ache, shoulder pain, and other ills that make moms cranky and crazy. And they've created a new ad campaign built on this premise.

As you might guess, real moms (not those imaged by ad agency creatives) are seeing red and have rallied to tell Motrin how ill-conceived and insulting the ads are. Kathy at WiredPen.com has more details, plus the original clip of the commercial, a YouTube parody, and real moms' responses.