Freedom and Democracy? Eh, That's Man Stuff.
It attempts to key into the hot button issues of our times: politics, corporate greed and suppression of creativity. But it does so with sexist language, virtually no images of women, and an assumption that freedom and democracy aren't of interest to the fairer sex.
The campaign is Dewmocracy, and a steroid-injected voiceover intones that it's all about "The Quest: To unearth the elixir of Freedom...The Calling: To recall the spirit of Man." Their exact words. I'm not kidding.
What about the spirit of woman? Or are we just chopped liver? Were there any women on the creative team that produced this campaign?
Take a look - I can't wait to hear your thoughts.
And get out there and vote tomorrow so we can prove what freedom and democracy mean to us.
Comments
Of course there were no women in this clip. Mountain Dew’s demographic is male teens and young men. That’s who the campaign was created for and directed t. Not a surprise in the least.